Gold's Gym's "تمرن_للزهري" Campaign

  • Client: Gold's Gym
  • Project: تمرن_للزهري#
  • Date: October 2014
  • Service: Social Media Management, Social Media design & Development, Social Media Campaign
  • Brief: Gold’s Gym- the leading authority on fitness in Saudi Arabia, had approached The Social Clinic to help them reinvent their presence on social media and create a distinct identity for them.
  • Delivery: After auditing their current presence, we reached the conclusion that their pages were in a dire need of a boost in the form of relevant content and engaging campaigns. We found the perfect opportunity in October which is considered the Breast Cancer Awareness Month worldwide. We figured that a link between Breast Cancer Awareness, prevention tips and exercises represented by Gold’s Gym, & the audience would result in a fruitful content campaign for October.
    We created a campaign based on a hashtag: #تمرن_للزهري and encouraged our female fans and followers to make exercise a part of their lifestyle to reduce the chances of acquiring Breast Cancer. In order to create engagement, a contest was held on Instagram and winners were rewarded Free Executive Membership at Gold’s Gym.
    The campaign turned out to be a major success and resulted in an increase of more than 13,000 fans on Facebook and more than a 1000 followers on Instagram. This online campaign encouraged Gold’s Gym to seek out offline partnerships with the Zahra Breast Cancer Association and sponsors like Femi 9, Orange Blossom, La Fontaine, Casper & Gambinis. Together, they hosted Open Days at the gym and specialized Breast Cancer Walks in malls dedicated to fitness challenges that could help women fight this deadly disease and raise more awareness.